I’m a Brooklyn-based product designer leading design for
the creative ecosystem that is Figma Community. I joined Figma as
an early member of the Growth team, after working at a few startups
across NYC. I’m drawn to messy, complex problems, and the
satisfying work of turning them into something simple.
Teams
Creative work is becoming more individual in the age of AI. We created a new way for people to build, riff, and share ideas together.
Official launch in August
Expanded the platform to support agent skills as a new resource type.
Skill users increased by 68%
Our self-serve experience wasn’t keeping up with the complexity of our products/plans. We ran a series of experiments designed to improve the upgrade rate and number of new paid teams.
Overall upgrade rate increase by ~20%
We brought Community directly into the file browser to make discovery part of the workflow.
Increased usage by 15%
Redesigned plan comparison and paywalls to make the value of upgrading clearer at the moment it mattered.
Upgrade rate increase by ~14-15%
Introduced smarter, contextual recommendations to help people discover relevant resources faster.
We redesigned profiles to give the creatives behind the resources a place to build an identity, share their work, and connect with others.
Official launch in August
A rebuild of our legacy publishing flow that allows for scale and support to our large suite of products
Increased publisher success by 39%
A set of experiments to understand user behavior and upgrade potential in the professional plan trial
